Find out if AI surfaces your brand before buyers know your name.
Enter your URL, brand name, and email to test whether Perplexity and Gemini surface your brand when answering unbranded questions with buying intent. Your free scan takes about 30–90 seconds — no credit card.
How this is different
- Buyer questions, not lookups GapCite generates genuine unbranded questions prospects would ask while considering a purchase — not "tell me about your brand," which tests retrieval, not discovery.
- Validated questions, trustworthy tests Every auto-generated question is validated against real engines before it is trusted; unvalidated or non-surfacing questions are flagged, never silently reported as confident zeros.
- Measured percentages, not guesswork See the percentage of tested questions that surfaced your brand, plus separate Perplexity and Gemini scores — all measured from live queries, not invented precision.
How the score works
The score measures whether your brand surfaces in answers to validated, unbranded questions generated from your page.
- Generate unbranded questions from the submitted page, without putting your brand name in the questions.
- Validate every generated question against real engines before trusting it.
- Flag any question that does not reliably surface a known brand instead of silently treating it as a confident zero.
- Count only validated questions toward the visibility score.
- Report the measured percentage of validated questions that surfaced your brand, with a per-engine breakdown for Perplexity and Gemini in the free scan.
Unlike the vague or undisclosed scoring methods some tools use, this score reports a measured percentage and a per-engine breakdown rather than a single opaque estimate.
Frequently asked questions
How is AI visibility different from SEO rankings?
AI visibility measures whether a brand appears in AI answers, rather than where its pages rank in Google. Independent research finds only about 11–12% overlap between what people search on Google and what they ask AI assistants, so SEO keywords do not represent most AI-answer questions. A meaningful share of pages cited by ChatGPT have zero Google search visibility, so SEO rank alone does not predict AI visibility.
Why shouldn't I test visibility with questions that name my brand?
A question such as "Tell me about Acme" will almost always surface Acme because the question already supplies the brand: that is retrieval, not evidence of discovery. Unbranded questions test whether a brand appears before a prospect knows it exists. Branded questions lead to direct site visits far more often than unbranded ones, but unbranded visibility is the harder, more valuable visibility to earn and measure.
What do I need to run a free AI visibility scan?
Enter one URL, your brand name, and your email. The scan is free, requires no credit card, and takes about 30–90 seconds.
Which AI engines does the free scan check, and why isn't ChatGPT included?
The free scan currently checks Perplexity and Gemini. ChatGPT, Claude, and additional engines are paid-tier features, so they are not included in the free results.
How can I tell whether the test questions are reliable?
Every automatically generated question is validated against real engines before it is trusted. A question that does not reliably surface a known brand is flagged rather than silently reported as a confident zero. Only validated questions count toward the score.
How is an AI visibility score calculated?
The score is the measured percentage of validated questions whose answers surfaced your brand. Results include a per-engine breakdown so you can see the measured visibility on each checked engine. It is not a single fake-precise estimate.
Does a low score mean my brand never appears in AI answers?
No: the score describes the measured results for the validated questions and engines checked, not every possible AI question or engine. Read it alongside the per-engine breakdown, and distinguish questions flagged as unreliable from validated questions that did not surface your brand.